Bird food brand finds buyer

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Photograph by Elizabeth Anderson Lopez

A hen meals mannequin with merchandise in further than 5,000 pet outlets all through the U.S. has been acquired by a St. Louis-based producer of pet care and weight-reduction plan merchandise.

Manna Professional Merchandise has expanded into the companion hen market by the use of the acquisition of ZuPreem, a worldwide mannequin specializing in dietary diets and treats for birds, along with select selections for small mammals and zoo animals

“This acquisition allows us to develop our management throughout new pet segments within the U.S. and overseas with a veterinary-backed, consumer-trusted model that shares our dedication to nurturing life,” says Manna Professional’s CEO, John Howe.

Based largely in Shawnee, Kan., ZuPreem was based mostly better than 27 years prior to now by David R. Morris, whose family historic previous spans three generations throughout the pet enterprise.

“ZuPreem has at all times been dedicated to offering premium diet for pets and unique animals, and we carried out a worldwide search to seek out the correct associate to hold the custom ahead,” he says. “I’m happy with my household’s contributions to animal well being and imagine Manna Professional is a good match to proceed ZuPreem’s mission of offering the standard diet pet house owners have come to anticipate from the model.”

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